Business will always be business meaning the businessmen, women or entrepreneurs are always busy persons. They dedicate most of their time experimenting one idea to another to determine which one works well and which one doesn't. To some, time wasted will never be recovered.
The information taken in aiding to make decisions in business influences the progress of the business and this determines success or failure. Having information about the market is crucial. Any business should be able to tell how people in the market are behaving towards products or services that it offers.
The fact is, in any kind of business, failure is always lurking and this brings me to quote Napoleon Hill,No man achieved worthwhile success who did not, at one time or another, find himself with at least one foot hanging over the brink of failure.